Anybody that knows me knows that I like to dress... I keep my fly and high and my fresh the best! That's why when I first visited PHNLGY.com I felt like I was at home! (BTW the music playlist is BOMB!)
So me being the investigator that I am had to find out what the deal was with this Phenology... Who was the brains behind this operation and what they were about... Well I was pleased to find out that not only was Phenology a local line, but I was already Facebook friends with the "brains". Soo long story short as I do with everybody, I became good friends with Mike. Mike is one of the most personable, smart, cool people I know (besides myself that is haha) and he definitely has a longtime customer in BeShayBE (I already copped 2 pieces this month)!! Wanna know more??? Read below baby....
What is the concept of Phenology?
A lot of people get it confused with the study of the brain which is phrenology. But Phenology is the study of biological things that happen naturally and organically. A good example is flowers and leaves growing, you know what I’m sayin’? But we flipped it and applied the same concept to fashion. It’s a brand that has a naturalness and organic feel to it. It can’t be fabricated man, it just is.
By definition Phenology is the study of a natural phenomena that recurs periodically due to climate change. So with us being the phenomena we look at it as the consumer studying us. Our fabric, our fit, our choice of colors, etc. and with every season our phenomena recurs in the form of our Collections. And also with that Phenology is doin’ our part to conserve the earth by making a conscious effort to manufacture earth-friendly products and garments. We specifically seek out companies that fit that mold.
READ MORE OF THE ARTICLE!
Rance Rob's Article on Phenology
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